Gaggenau
“Head & Hand did a great job. With Restaurant 1683, they got a diamond to work with, but it is only valuable when cut right – which is what they did.”
KAIS ZAIANE, Global Head of Business Development at Gaggenau.
STRATEGY.
Celebrate the 333rd-year heritage of Gaggenau with an unforgettable series of luxury epicurean experiences to stir and delight the senses.
TACTICS.
Position Gaggenau as the leading authority on culinary art and design through the execution of multi-year and multi-city pop-up events featuring, celebrities, and VIP guests.
RESULTS.
230 media placements and 533+ million impressions across multi-channel platforms
Storytelling and evergreen content creation
Campaign accolades: Red Dot Award for Best in Communication Design, NYCxDesign Award for Top Architectural Pop-Up, Surface Magazine Travel Award for Best Pop-Up Space
Michelin-starred Chef Daniel Humm at Gaggenau’s pop-up Restaurant 1683 in New York City
Select Press Placements
