Luna Benaï
“A great partnership! Head & Hand was the backbone of our launch, and we are delighted with the outcome.”
STRATEGY.
Through unique storytelling, launch Luna Benai, a bespoke London-based brand creating ultra-luxury sculptural objects into the US market.
TACTICS.
Identify high-impact cultural events in NYC to elevate the brand and highlight its unique artisanship, heritage, and best-in-class materials and craftsmanship.
RESULTS.
Head & Hand secured a no cost display at The Winter Show, one of NYC’s most admired art and collectibles exibitions, exposing the new brand to 20k design aficionados
The launch resulted in a brand profile in WWD, the U.S. leading fashion magazine with 1.5M+ impressions
Brokered a partnership with Sotheby’s ”Art as Jewelry” auction positioning the brand in the company of world-renowned artists and designers, resulting in nine press features
Luna Benai’s Atlas at Sotheby’s Jewerly As Art As Jewelry auction.
Photo credit: Matthew Carasella
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